marketing
Empowered Consumers Push Brands to Cut Loose
Ron Ladouceur, Executive VP/Executive Creative Director
01.05.10
If there is one truth in our new conversation-marketing world, it is that brands need to be fearless and try new things. Three big campaigns in the pipeline right now – from Pepsi, Domino’s and Taco Bell – are testing the new rules of marketing in a conversation-centric world.
Will these campaigns succeed? Fail? From a branding perspective, does it matter?
Looking Ahead, Looking at Headlines
Jim Sciancalepore, VP/Sr. Creative Director
01.04.10
In the fleeting moments of a turbulent, unpredictable and unflaggingly interesting decade, one need only look at some of the headlines and newsbites of the day to see the shape of marketing things to come.
Brand Amp: A Lesson from the Gleeks
Jim Sciancalepore, Sr. VP/Sr. Creative Director
12.22.09
You need to make an emotional connection with your audience – in your stores, in your marketing, at every possible touchpoint.
Fresh Brew: Media Logic Launches Zeitgeist & Coffee Beta Program
The Media Logic Team
12.04.09
Media Logic launches the Zeitgeist & Coffee Beta Program for socially engaged businesses interested in trialing its revolutionary Social Media Management Suite.
