emerging media
“Cheer” Up! Even P&G GM Had Social Media Wrong
Jim Sciancalepore, VP/Sr. Creative Director
02.03.10
If you feel that you may have been dismissive about the marketing power of social media, “Cheer” up. Stem the “Tide” of negativity. I’m going to let you in on a little “Secret.” Because, the reality is, many marketers shared this point of view. But perhaps none so famously as Procter & Gamble’s Ted McConnell.
Who’s Ted McConnell?
xTeam and xBOTs – Huh?
David Schultz, President
10.22.09
Like any organization, we’ve got our own vocabulary for some of the things we do around here.
I’d Buy a Lot of Things, Ideally. But I Won’t Buy Tweets.
Patrick Boegel, Director of Media Integration
10.01.09
The evidence is overwhelming — the days of just hammering our customers with as many impressions as possible and waiting for the anecdotal reaction are dead.
