conversations
“Cheer” Up! Even P&G GM Had Social Media Wrong
Jim Sciancalepore, VP/Sr. Creative Director
02.03.10
If you feel that you may have been dismissive about the marketing power of social media, “Cheer” up. Stem the “Tide” of negativity. I’m going to let you in on a little “Secret.” Because, the reality is, many marketers shared this point of view. But perhaps none so famously as Procter & Gamble’s Ted McConnell.
Who’s Ted McConnell?
The Proof in the (figgy) Pudding
Scott Rodgers, Creative Director
02.01.10
This past December, we sent out a press release introducing the Media Logic Holiday “Card” as “the perfect social season’s greeting.” Looking back on it a month later, that sentiment seems to have been particularly apt. Not only was the whole project fun and entertaining for us to conceive and execute, but it also proved to be a really good example of something we’ve been talking a lot about – that thinking and acting social can generate real conversation and results.
“Joyful Noise” generated a huge spike in online activity. Within two days, our Facebook page views jumped over 300%. And traffic to Media Logic’s website surged as well. People were not only enjoying the card itself, but also sticking around to learn more about the company that created it.
Then, the second wave came.
Prospecting High Value Customers with Social Media
Michael Smith, Director of Interactive Marketing
01.07.10
Can social media marketing drive B2B inbound leads? I think so.
Can you be convinced?
Singing the Praises of Media Logic’s “Joyful Noise”
The Media Logic Team
12.23.09
Media Logic’s annual holiday card, “Joyful Noise,” generated lots of cheers from clients, colleagues and friends.
Brand Amp: A Lesson from the Gleeks
Jim Sciancalepore, Sr. VP/Sr. Creative Director
12.22.09
You need to make an emotional connection with your audience – in your stores, in your marketing, at every possible touchpoint.
Media Planning in a Future Age (aka Now)
Patrick Boegel, Director of Media Integration
12.07.09
Do not wait for your customers to stumble to you based on the results of an algorithm. Tap directly into the power of the conversations that technology is emboldening your customers to have with, or about, your product or service.
