brands
Prospecting High Value Customers with Social Media
Michael Smith, Director of Interactive Marketing
01.07.10
Can social media marketing drive B2B inbound leads? I think so.
Can you be convinced?
Empowered Consumers Push Brands to Cut Loose
Ron Ladouceur, Executive VP/Executive Creative Director
01.05.10
If there is one truth in our new conversation-marketing world, it is that brands need to be fearless and try new things. Three big campaigns in the pipeline right now – from Pepsi, Domino’s and Taco Bell – are testing the new rules of marketing in a conversation-centric world.
Will these campaigns succeed? Fail? From a branding perspective, does it matter?
Brand Amp: A Lesson from the Gleeks
Jim Sciancalepore, Sr. VP/Sr. Creative Director
12.22.09
You need to make an emotional connection with your audience – in your stores, in your marketing, at every possible touchpoint.
