brand communities
Instant Uprising: The Late Show Wars
Jim Sciancalepore, VP/Sr. Creative Director
01.21.10
As brand communities vie to build consumer support, social media proves to be a powerful force for rallying the troops.
Crowd Control
Scott Rodgers, Creative Director
12.31.09
A yuletide tale of the power of social media – an unsuspecting Rage Against the Machine overcomes the mighty X-Factor machine to nab the UK’s coveted “Christmas #1” through a highly-targeted, well-timed social media campaign.
Authenticity: Your Strongest Asset
The Media Logic Team
11.24.09
Making a connection with any target audience will only hold value if the connection you create is honest.
Social Media Will Impact Your Business – Just Ask Rock Art Brewery
Patrick Boegel, Director of Media Integration
11.17.09
Normally, when a company has its legal office fire off a “cease and desist” letter, it expects compliance – especially if it is a billion-dollar corporation. However, the days of a quick hit of the “easy button” to keep your brand’s death grip on perceived intellectual property might be over, especially if you tweak the wrong tribe.
Conversation-Centric Strategy: The NFL Needs To Let Social Media Fly
Jim Sciancalepore, VP/Sr. Creative Director
11.11.09
With all its emphasis on control and discipline, is it any wonder why the NFL can’t quite understand social media? Like a rain-slicked fumble flopping about the red zone turf, the league just can’t seem to get a handle on it.
Putting Their Best Foot Forward
The Media Logic Team
10.19.09
So why are a series of active older adults declaring “I have SilverSneakers®” if they’re not actually wearing said sneakers? It’s the creative hook to a new TV spot that we developed for the nation’s premier senior fitness program, SilverSneakers, from Healthways. The spot is designed to build name recognition for the SilverSneakers program, while demonstrating the end benefit of lifelong fitness — the ability to stay active, and enjoy life.
