If you’re old enough to remember the heady days of the dot.com bubble (b.1998 – d.2001 RIP), you can be forgiven for not jumping too quickly on the “Twitter is the revolution” bandwagon.

Now that Twitter has passed its “gee wiz” moment, pages of pixels are being devoted to contrarian points of view – studies that show, for example, that the Twitter channel is choked with “40% pointless babble.”

But these studies are missing the forest for the bulldozer.

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Forrester report titled, “The Media Meltdown Makes Integrated Marketing An Imperative” provides strong support for Media Logic’s own Conversation-Centric Marketing model.

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With Biz Stone’s announcement that Twitter is gearing up to launch a new API that will make the service truly location-aware, the door is now opening for a value proposition on real-time search.

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People have been social at work since mill girls broke the chains that bound them to their looms in Lowell. But it has only been since the advent of simple social media tools, specifically Twitter and Facebook, that sociability has become an existential threat to the factory model of business.

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We recently developed a Mine & Dine report for one of our higher education clients, summarizing the analytics for a marketing microsite that was part of an integrated campaign. The report revealed some impressive results, including:

• The total number of unique visitors has increased 38% in the last quarter. Most of these are first-time visitors, an indication that our efforts are continuing to drive interest and response.
• Prior to the campaign, there was almost no traffic from organic search, now it represents a significant source of traffic. We’ve also recommended to the client to make small tweaks to the copy or the features on the home page of the site. This would indicate to search engines that there is “fresh content” and would raise its presence in organic search.
• We were able to track visitors by geography and make recommendations for future geo-targeted advertising.
• The overall conversion rate on the site is nearly 7% as compared to 2-3% industry averages for sites of similar size, so we are clearly giving prospects what they are looking for.

With this type of information, Media Logic and the client will now be able to make strategic marketing decisions grounded in data.

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So I woke up this morning, added some cream to the coffee and popped open TweetDeck to the news of Google Caffeine.

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