Latest Juice
Authenticity: Your Strongest Asset
The Media Logic Team
11.24.09
Making a connection with any target audience will only hold value if the connection you create is honest.
Social Media Will Impact Your Business – Just Ask Rock Art Brewery
Patrick Boegel, Director of Media Integration
11.17.09
Normally, when a company has its legal office fire off a “cease and desist” letter, it expects compliance – especially if it is a billion-dollar corporation. However, the days of a quick hit of the “easy button” to keep your brand’s death grip on perceived intellectual property might be over, especially if you tweak the wrong tribe.
Conversation-Centric Strategy: The NFL Needs To Let Social Media Fly
Jim Sciancalepore, VP/Sr. Creative Director
11.11.09
With all its emphasis on control and discipline, is it any wonder why the NFL can’t quite understand social media? Like a rain-slicked fumble flopping about the red zone turf, the league just can’t seem to get a handle on it.
Standing (and Singing) Out in a Crowd
The Media Logic Team
11.01.09
It’s a massive understatement to say that marketing at trade shows is a constant battle for attention. Simply being heard over the din of the crowd is challenge enough. Harder still is getting a clear, effective message to cut through the clutter.
So, in an enormous convention hall packed with the world’s largest manufacturers of foods and beverages, how did Fortitech command an audience?
With a little bit of child’s play.
Stop the Social Media Madness
Suzanne Gunther, Sr. VP of Business Development
10.28.09
Marketers have been expending an enormous amount of energy reporting on and discussing social media marketing. News outlets, forums, blogs and associations devote a huge amount of time and space to the topic – and there is no shortage of “solutions” being offered to help companies get the most out of social media marketing. But have you noticed the tone is starting to get a little desperate? Does it feel like we are using fear tactics to get the point across? I have to ask: Have we created mass hysteria over the subject of social media?
Z&C Poll RESULTS: Charmin Promotion – Over the Line or Smart and Fun?
The Media Logic Team
10.27.09
A strong majority of Z&C Poll participants (66%) felt that the latest Charmin promotion is, at the very least, fun. And very, very few thought it was in poor taste. “Enjoy the Go” Charmin!
The “Enjoy the Go” promotion is an attempt by Charmin to build buzz and drive awareness using a conversation-centric marketing approach. Twitter chatter has died down since last week, but we will be watching (from afar) to see how this promotion develops when it launches at the end of November.
