Latest Juice
A New Marketing Model Emerges from the Chaos
The Media Logic Team
12.14.09
Take one part struggling economy and two parts massive social networking and you’ve got a recipe for marketing chaos.
Throughout 2009, professionals on both the client and agency side have been scrambling to make sense of a new marketing reality – tighter budgets, mobile computing, empowered consumers – and get their heads around its implications relative to strategy, creative, media and budgets.
A few of the answers are coming into focus.
The Verizon Droid Campaign: Love It or Leave It?
The Media Logic Team
12.10.09
Though it has been out for more than a month, an incidental comment about Verizon’s Droid campaign made today by our Director of Media Integration triggered a torrent of comments from our designers. The debate: is the Droid campaign cool? Well targeted? Creepy? Here’s what we think.
Media Planning in a Future Age (aka Now)
Patrick Boegel, Director of Media Integration
12.07.09
Do not wait for your customers to stumble to you based on the results of an algorithm. Tap directly into the power of the conversations that technology is emboldening your customers to have with, or about, your product or service.
When It Comes to Social Media, Best Practice Is Practice
David Schultz, President
12.04.09
A couple of weeks ago, I was reading a blog post on “Best Practices in Social Media,” a topic on which there is no shortage of opinions. (A Google search will return nearly 2.9 million results, which is about 400,000 more than last month.) As I was reading it, I was struck by how confidently the author threw around the term “best practices” to describe what he was doing. While I think it’s great that people share their experiences – the good, the bad and the ugly – I think it’s premature to start engraving anything in stone.
As I was sharing my thoughts with our Executive Vice President/Executive Creative Director, he summed it up very nicely. “When it comes to social media,” he said, “best practice is practice.”
Fresh Brew: Media Logic Launches Zeitgeist & Coffee Beta Program
The Media Logic Team
12.04.09
Media Logic launches the Zeitgeist & Coffee Beta Program for socially engaged businesses interested in trialing its revolutionary Social Media Management Suite.
Social Media and the Seasonal Spending Spree
The Media Logic Team
11.30.09
This year social media adds to the frenzy of Black Friday and doorbuster deals, with retailers like Best Buy and Sears offering tech-savvy consumers special savings and services via social networks and smartphones. Media Logic’s Director of Media Integration Patrick Boegel discusses how social media is reshaping the retail season during an interview with Capital News 9’s Britt Godshalk.
