Latest Juice
Empowered Consumers Push Brands to Cut Loose
Ron Ladouceur, Executive VP/Executive Creative Director
01.05.10
If there is one truth in our new conversation-marketing world, it is that brands need to be fearless and try new things. Three big campaigns in the pipeline right now – from Pepsi, Domino’s and Taco Bell – are testing the new rules of marketing in a conversation-centric world.
Will these campaigns succeed? Fail? From a branding perspective, does it matter?
Looking Ahead, Looking at Headlines
Jim Sciancalepore, VP/Sr. Creative Director
01.04.10
In the fleeting moments of a turbulent, unpredictable and unflaggingly interesting decade, one need only look at some of the headlines and newsbites of the day to see the shape of marketing things to come.
Crowd Control
Scott Rodgers, Creative Director
12.31.09
A yuletide tale of the power of social media – an unsuspecting Rage Against the Machine overcomes the mighty X-Factor machine to nab the UK’s coveted “Christmas #1” through a highly-targeted, well-timed social media campaign.
Production 3.0 (sort of)
Carol A. Ainsburg, Director of Studio Services
12.28.09
Media Logic’s Director of Studio Services and 30-year veteran of the graphic arts addresses how the overnight preeminence of social media has impacted the marketing industry and a generation of artists who have built their careers on the technical skills and software savvy required to build beautiful, effective means of communication.
Singing the Praises of Media Logic’s “Joyful Noise”
The Media Logic Team
12.23.09
Media Logic’s annual holiday card, “Joyful Noise,” generated lots of cheers from clients, colleagues and friends.
Brand Amp: A Lesson from the Gleeks
Jim Sciancalepore, Sr. VP/Sr. Creative Director
12.22.09
You need to make an emotional connection with your audience – in your stores, in your marketing, at every possible touchpoint.
