Latest Juice
Choreographing a New Approach to Admissions
Scott Rodgers, Creative Director
01.28.10
Geeks become Gleeks in Yale’s latest recruitment video…
Instant Uprising: The Late Show Wars
Jim Sciancalepore, VP/Sr. Creative Director
01.21.10
As brand communities vie to build consumer support, social media proves to be a powerful force for rallying the troops.
App Spotlight: Foursquare
John Jordan, Sr. IT Coordinator
01.15.10
At Media Logic, we decided it would be a good idea to begin offering overviews of mobile apps that interest us. These apps may have marketing implications, or they may just be cool, fun apps that grabbed our attention. For our first app review, we’ll be talking about Foursquare.
Will Tweet For $
Jim Sciancalepore, VP/Sr. Creative Director
01.14.10
Whether celebutante Kim Kardashian was actually paid $10,000 to tweet about salads from Carl’s Jr. or if she was just sharing her honest opinion with fans, this incident opens some interesting marketing questions.
Will this become standard practice, enlisting celebrities of all stripes to shill for products and companies? How will the FTC monitor and enforce this practice? And will commercialization ultimately sully the appeal of social media?
Big questions, for intriguing times.
Prospecting High Value Customers with Social Media
Michael Smith, Director of Interactive Marketing
01.07.10
Can social media marketing drive B2B inbound leads? I think so.
Can you be convinced?
Empowered Consumers Push Brands to Cut Loose
Ron Ladouceur, Executive VP/Executive Creative Director
01.05.10
If there is one truth in our new conversation-marketing world, it is that brands need to be fearless and try new things. Three big campaigns in the pipeline right now – from Pepsi, Domino’s and Taco Bell – are testing the new rules of marketing in a conversation-centric world.
Will these campaigns succeed? Fail? From a branding perspective, does it matter?
