A few weeks ago, Coca-Cola uploaded an interesting experiment to YouTube entitled “Happiness Machine.” It’s completely contrived, gimmicky and appears to be nothing more than a blatant attempt to create something (ugh… I hate to even say the word) “viral.”

But here’s the twist… it worked.

Through supporting tweets, Facebook posts and rampant word-of-mouth on the web, this video has attracted well over a million views in just a few weeks. But even more than that, it’s gotten people talking about the brand in a positive way.

“That just? made my day”

“If only all coca cola vending machines were like this one. I love coca cola”

“I was actually clapping during this commercial. ? <3”

So why has Coke succeeded where others have failed? Why are people reacting so strongly in favor of the same type of manufactured event that has been met with disdain so many times before?

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Social media is more than simply a new way to do marketing. It is a “positively disruptive” force that early adopters have found quickly generates new and more effective ways to organize, operate and communicate.

This is why Media Logic so excited to announce our new social media startup bundles
Z-Pac^SM for Business and Z-Pac^SM for Higher Education.

Visit our site for details and pricing.

Our Z-Pac bundles are designed to help the next wave of businesses and institutions take what has been learned about the power of social media by early adopters and put it to work for themselves.

Z-Pac – which bundles Media Logic’s Brand Amp^SM and Zeitgeist & Coffee^SM products – is a 3-month learn-by-doing program. The program includes a quick analysis to ensure a brand is conversation-ready; an asset analysis to uncover and optimize any content in-house experts, employees, partners, customers and fans are creating; and a conversation architecture analysis to make sure the brand is able to expose those assets easily.

The real magic comes through implementation of Media Logic’s Zeitgeist & Coffee 2.0 dashboard.

Z&C is web-based tool that makes social media content development and communication management easy and exciting. The Z&C dashboard rationalizes and simplifies the whole social media process. With Z-Pac, Media Logic allows customers to distribute the Z&C dashboard freely to all its key content creators, communications managers and advocates.

Media Logic is offering special pricing on its Z-Pac bundles through 3/31/10.

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Moms online are a growing force and dominant presence… Take a look at the surprising facts behind the most influential buying group in America.

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If you feel that you may have been dismissive about the marketing power of social media, “Cheer” up. Stem the “Tide” of negativity. I’m going to let you in on a little “Secret.” Because, the reality is, many marketers shared this point of view. But perhaps none so famously as Procter & Gamble’s Ted McConnell.

Who’s Ted McConnell?

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This past December, we sent out a press release introducing the Media Logic Holiday “Card” as “the perfect social season’s greeting.” Looking back on it a month later, that sentiment seems to have been particularly apt. Not only was the whole project fun and entertaining for us to conceive and execute, but it also proved to be a really good example of something we’ve been talking a lot about – that thinking and acting social can generate real conversation and results.

“Joyful Noise” generated a huge spike in online activity. Within two days, our Facebook page views jumped over 300%. And traffic to Media Logic’s website surged as well. People were not only enjoying the card itself, but also sticking around to learn more about the company that created it.

Then, the second wave came.

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Restaurateurs get ready, your menus are mobile and there’s an app for that, seize the opportunity!

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