A New Marketing Model Emerges from the Chaos
The Media Logic Team
12.14.09
Take one part struggling economy and two parts massive social networking, and you’ve got a recipe for marketing chaos.
Throughout 2009, professionals on both the client and agency side have been scrambling to make sense of a new marketing reality – tighter budgets, mobile computing, empowered consumers – and get their heads around its implications relative to strategy, creative, media and budgets.
A few of the answers are coming into focus.
In this whitepaper, “Conversation-Centric Marketing: Making Sense of the New Social Order,” Media Logic cuts through the confusion to present a new model for marketing. We outline the radical changes that have occurred in traditional client-agency-customer hierarchies; suggest a framework to help guide strategy and integrate traditional and social media; and offer a concise list of suggestions for how the client/agency relationship must evolve in order to take full advantage of the opportunities presented.
Media Logic welcomes all comments.
Betsy Hansen
01.11.10
Taking time to understand your audience before just jumping in and creating a twitter account or a fan page is key. As you say guiding strategy and coming up with a hybrid approach is key. It brings together the best of both worlds.